Digital Marketing Specialist

Job Title: Digital Marketing Executive / Specialist

Job Summary:

We are looking for a creative and results-driven Digital Marketing Executive to strengthen our online presence, generate quality leads, and support the growth of our IT services and AI-based products. The ideal candidate should have experience in planning and executing digital marketing campaigns across multiple platforms.

Key Responsibilities

• Develop and execute digital marketing strategies for IT services and software products.
• Plan and manage SEO, SEM, PPC, email marketing, and social media campaigns.
• Create engaging content for websites, blogs, LinkedIn, Instagram, and other digital platforms.
• Generate B2B leads through digital campaigns and marketing automation.
• Manage company website updates and improve search engine rankings.
• Run paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
• Track campaign performance using analytics tools and prepare performance reports.
• Coordinate with the sales, UI/UX, and development teams for product launches and promotions.
• Build brand awareness through webinars, case studies, and thought leadership content.
• Monitor competitors and identify new digital marketing opportunities.

Required Skills

Digital Marketing Strategy

SEO & SEM

Google Ads & Meta Ads

LinkedIn Marketing

Email Marketing

Content Marketing

Google Analytics & Search Console

Marketing Automation Tools

Social Media Management

Lead Generation

Excellent communication and analytical skills

Preferred Qualifications

Bachelor's degree in Marketing, Business, Computer Science, or a related field.

Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint are an advantage.

• Experience in IT services, SaaS, AI/ML, Cloud, or Software companies is preferred.

Work Location: In person