Social Media Marketing Data Analyst

Job Description – Social Media Data Analyst

Position: Social Media Data Analyst
Department: Communications & Digital Media
Location: Andheri West, Mumbai (Hybrid/Travel as required)
Employment Type: Full-Time
Experience: 2–4 Years

About the Role

We are seeking a data-driven Social Media Data Analyst to measure, optimize, and scale the organization's digital presence by analyzing campaign performance, audience behaviour, engagement metrics, and platform insights across all major social media channels.

Key Responsibilities

· Analyze Instagram, Facebook, LinkedIn, YouTube and X (Twitter) performance.

· Track reach, impressions, engagement, follower growth, watch time, saves, shares and CTR.

· Prepare weekly, monthly and quarterly reports.

· Build dashboards using analytics tools.

· Study audience behaviour and demographics.

· Measure campaign effectiveness and recommend improvements.

· Identify high-performing content and trends.

· Monitor competitors and algorithm updates.

· Maintain campaign data and reporting accuracy.

· Work with content and communications teams to optimize strategy.

Required Qualifications

· Bachelor's degree in Analytics, Statistics, Digital Marketing, Business Analytics, Computer Science, Mass Communication or related field.

· 2–4 years of experience in Social Media or Digital Analytics.

· NGO or public awareness campaign experience preferred.

Technical Skills

· Google Analytics (GA4)

· Meta Business Suite

· YouTube Studio Analytics

· LinkedIn Analytics

· X Analytics

· Advanced Excel

· Google Sheets

· Power BI/Tableau

· Looker Studio

· UTM Tracking

· Basic SQL (Preferred)

Key Skills

· Analytical thinking

· Dashboard creation

· Reporting & presentation

· Digital marketing KPIs

· Attention to detail

· Passion for social impact

KPIs

· Timely reporting

· Campaign insights

· Organic growth analysis

· Dashboard accuracy

· Actionable recommendations

What You'll Get

· Meaningful impact through data

· Exposure to statewide campaigns

· Cross-functional collaboration

· Career growth in analytics

Application Process

· Updated Resume

· Portfolio of dashboards/reports (if available)

· Relevant certifications

· Analytics case studies (preferred)

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person