Role: Associate Manager – Social Media
About the Role
Drive and manage organic social media strategy, content, and performance across platforms, with a focus on brand storytelling, engagement, and growth.
Key Responsibilities
- Develop and execute data-driven social media strategies aligned with business goals Plan campaign frameworks and monthly content calendars
- Identify and leverage new content formats to maximize reach and engagement Conceptualize and execute social-first campaigns and content
- Ensure consistency in brand voice, tone, and visual identity
- Leverage trends, cultural moments, and innovative formats to drive engagement
- Monitor brand sentiment, competitor activity, and industry trends
- Track key metrics (engagement, reach, growth, share of voice)
- Translate data into actionable insights for optimization
- Collaborate cross-functionally with creative, media, product, and PR teams
- Mentor and guide junior team members
Required Qualifications
- 2+ years in social media marketing (organic focus preferred)
- Strong understanding of major social platforms and content formats
- Experience with social listening and analytics tools (e.g., Sprinklr, Meltwater)
- Proven ability to execute data-driven strategies
- Strong creative thinking and communication skills
- Industry exposure to automobile/mobility/tech is a plus
Pay: From ₹400,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
- Do you have any experience in client servicing?
- What is your current ctc?
- What is your expected ctc?
- Do you have agency experience?
Work Location: In person