Job Title: Digital Marketing Executive
Experience: 1–3 Years
Location: Perungudi, Chennai
Employment Type: Full-time
Job Summary
We are looking for a results-driven Digital Marketing Executive with 1–3 years of hands-on experience in SEO, content creation, analytics, and performance optimization. The ideal candidate should be data-oriented, content-savvy, and up to date with search engine and answer engine trends.
Key Responsibilities
SEO (On-page & Off-page)
- Perform keyword research, competitor analysis, and search intent mapping
- Optimize website pages (meta tags, headings, internal linking, schema markup)
- Handle off-page SEO activities: backlinks, guest posts, directory submissions
- Monitor rankings, traffic, and SEO performance
Answer Engine Optimization (AEO)
- Optimize content for featured snippets, FAQs, voice search, and AI-driven search results
- Structure content using schema, Q&A formats, and conversational keywords
- Improve content visibility in Google snippets and AI answer engines
Content Writing & Optimization
- Create SEO-friendly content: blogs, landing pages, website copy, FAQs
- Optimize existing content for SEO and AEO performance
- Ensure content aligns with brand voice and business goals
Analytics & Reporting
- Track and analyze performance using Google Analytics (GA4) and Search Console
- Generate weekly/monthly reports on traffic, conversions, and keyword performance
- Provide actionable insights based on data
Collaboration & Strategy
- Work with design and development teams for SEO implementation
- Stay updated with latest SEO, AEO, and Google algorithm changes
Required Skills
- Strong knowledge of SEO (On-page & Off-page)
- Hands-on experience with Google Analytics (GA4) and Google Search Console
- Understanding of Answer Engine Optimization (AEO) and voice search
- Excellent content writing and editing skills
- Keyword research tools (Ahrefs, SEMrush, Ubersuggest, etc.)
- Basic knowledge of HTML, schema markup, and CMS platforms (WordPress preferred)
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person