Role Overview :
Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.
Job Description :
1. Paid Media Strategy & Execution
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Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
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Build full-funnel paid media strategies aligning with marketing and business goals.
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Conduct extensive keyword research and audience segmentation to drive relevant traffic.
2. Performance Optimization
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Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
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A/B test creatives, ad copies, and audience segments for continuous improvement.
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Manage campaign budgets and pacing to maximize efficiency and impact.
3. Reporting & Analysis
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Deliver campaign performance reports with actionable insights.
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Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.
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Collaborate with analytics teams to deep-dive into campaign data and improve performance.
4. Collaboration & Coordination
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Work closely with creative, product, and category teams to ensure alignment of marketing messaging.
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Share feedback on creative performance to design and content teams for ongoing improvement.
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Stay updated on industry trends, platform updates, and best practices.
Knowledge and Skill / Qualification Requirements :
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1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s
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Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager.
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Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
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Ability to analyze data, derive insights, and implement optimization strategies.
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Experience in managing affiliates and strategic partnerships is a plus.
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Strong stakeholder management and ability to work in a fast-paced environment.