Job description:
Job Title: Digital Marketing Manager
Company: Rich Robust Pvt. Ltd.
Location: Mohali, Sector 75
Employment Type: Full-Time
About the Role
We are looking for a results-driven Meta Ads Specialist who has hands-on experience in planning, executing, and optimizing Facebook & Instagram advertising campaigns. The ideal candidate should have a strong understanding of audience targeting, campaign optimization, lead generation, and performance marketing.
Key Responsibilities
- Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
- Develop lead generation, traffic, engagement, and conversion campaigns.
- Research and define target audiences using Meta Ads Manager.
- Monitor campaign performance and optimize ads to improve ROI.
- Conduct A/B testing on creatives, audiences, placements, and ad copies.
- Analyze campaign data and prepare performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Implement Meta Pixel, Conversion API, and event tracking where required.
- Coordinate with the creative team for high-converting ad creatives and landing pages.
- Stay updated with Meta advertising policies, algorithm changes, and industry trends.
Required Skills
- Strong hands-on experience with Meta Ads Manager.
- Good understanding of campaign objectives, audience targeting, and retargeting strategies.
- Knowledge of Meta Pixel, Conversion API, and event tracking.
- Ability to analyze campaign metrics such as CPC, CPM, CTR, CPL, CPA, and ROAS.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Certification in Meta Blueprint is an added advantage.
- Experience in lead generation and performance marketing preferred.
Why Join Us?
- Opportunity to work on high-budget performance campaigns.
- Professional growth and learning environment.
- Collaborative and supportive team culture.
- Performance-based growth opportunities.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person