Digital Marketing Specialist
App2Mobile
About the Role
We are seeking an experienced and innovative Digital Marketing Specialist to lead the digital marketing efforts for our product, App2Food. This role will play a crucial part in driving the online growth of our customers, primarily restaurants across the United States.
The ideal candidate is a strategic thinker with hands-on experience across multiple digital marketing channels, strong analytical capabilities, and a proven track record of delivering measurable business results.
Key Responsibilities Social Media & Brand Management
- Develop and execute social media strategies for App2Mobile and App2Food clients.
- Understand client requirements and align social media activities with brand objectives.
- Brief the content/copy team in line with brand strategy and campaign expectations.
- Coordinate with the design team to ensure creatives are aligned with campaign messaging and brand guidelines.
- Oversee the management and growth of social media accounts across multiple platforms.
- Monitor engagement, audience growth, and social media performance metrics.
Google Ads Management
- Plan, create, launch, and optimize Google Ads campaigns including:
- Search Ads
- Display Ads
- Performance Max Campaigns
- YouTube Ads
- Remarketing Campaigns
- Conduct keyword research, competitor analysis, and audience targeting.
- Manage campaign budgets and bidding strategies to maximize ROI.
- Monitor CTR, CPC, CPA, ROAS, and conversion metrics.
- Implement conversion tracking using Google Tag Manager and Google Analytics.
- Optimize landing pages and ad copies to improve Quality Score and campaign performance.
- Generate regular performance reports and recommend optimization strategies.
Meta Ads (Facebook & Instagram) Management
- Create, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- Develop lead generation, engagement, traffic, conversion, and retargeting campaigns.
- Set up and manage Meta Pixel and conversion tracking.
- Build custom audiences, lookalike audiences, and retargeting campaigns.
- Perform A/B testing of ad creatives, copies, audiences, and campaign objectives.
- Monitor campaign performance and optimize for better ROI and lower acquisition costs.
- Collaborate with the creative team for high-converting ad creatives and videos.
Campaign Management & Performance Marketing
- Perform account analysis and optimization to meet clients' ROI goals.
- Build high-converting landing pages and sales funnels to generate leads and drive conversions.
- Continuously optimize campaigns to maximize ROI and reduce customer acquisition costs.
- Ensure adherence to quality assurance standards and campaign accuracy.
- Present campaign insights, performance reports, and recommendations during client meetings.
- Manage and enhance App2Food clients (restaurants in the US) to improve user experience and conversions.
Conversion Rate Optimization (CRO)
- Implement CRO strategies to improve website conversions and online orders.
- Analyze user behavior, conversion funnels, and customer journeys.
- Conduct A/B testing and optimize landing pages for higher conversion rates.
SEO & Content Marketing
- Implement on-page and off-page SEO strategies to improve organic rankings.
- Conduct keyword research and competitor analysis.
- Collaborate with content creators to develop engaging, SEO-optimized content.
- Monitor website performance, traffic, and search engine rankings.
Analytics & Reporting
- Monitor and analyze campaign performance using:
- Google Analytics
- Google Search Console
- Meta Business Suite
- Google Ads Manager
- Prepare weekly and monthly reports for internal teams and clients.
- Provide actionable insights based on data analysis.
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or a related field.
- Digital Marketing certifications such as Google Ads, Google Analytics, Meta Blueprint, or similar certifications are preferred.
- 4+ years of experience in digital marketing, preferably handling international clients.
- Strong hands-on experience in Google Ads and Meta Ads campaign management.
- Proficiency in SEO, SMO, SMM, Google Analytics, and performance marketing.
- Familiarity with Canva, ChatGPT, and AI-powered marketing tools.
- Strong analytical skills with a data-driven approach.
- Excellent written and verbal English communication skills.
- Strong reporting, presentation, and client management abilities.
- Proven ability to deliver measurable business outcomes.
Job Details
- Experience: 4+ Years
- Notice Period: Immediate to 30 Days
- Working Days: Monday to Friday
- Working Hours: 9:00 AM to 5:30 PM
- Location: Galleria Towers, DLF Phase IV, Gurgaon
Company Information
Parent Company: App2Mobile
Product: App2Food
App2Food is a restaurant technology and digital marketing platform helping restaurants in the United States improve their online presence, customer engagement, and sales growth through innovative digital solutions.
Job Type: Full-time
Pay: ₹25,863.86 - ₹40,015.47 per month
Work Location: In person