Bid & Content Writer
Regular Cleaning
Overall responsibility
This role sits within our creative and growing commercial team. You'll be supporting the delivery of all commercial activity through championing the way we communicate across our written content. We're a socially aware, family-owned business driven by our passion for sustainability and people and our commitment to delivery customer focused services. In a dynamic environment you'll be central to identifying what matters for each audience and bringing our stories to life for them.
Client acquisition focus (80%) - You'll be predominantly supporting the important job of helping acquire new business by developing and collating written content for tenders, client proposals and presentations. You’ll be highly competent in writing engaging and persuasive content showing a keen understanding on being able to construct responses that are centred on the questions our clients are challenging us with. You’ll be a meticulous researcher, ensuring our content is bespoke and targeted on the specific client/audience you are writing for. You’ll show the confidence to work with the relevant Regular Cleaning subject matter expert to demonstrate technical knowledge and experience in our responses.
Creative focus (20%) - As part of our storytelling, you'll lead crafting copy for our promotional content and owned media channels. You'll be someone who can tell a compelling story (in words) reflecting the key messages, features and benefits for our audiences. You will have a thirst for gathering information, understanding our business, our USP’s and our opportunities to engage with audiences.
Key areas of responsibility
Bid & Tender Writing (80%)
- Supporting the overall creation of all bids including completing the submission through the tender (RFI/RFP) process.
- Collating content for both large scale bids and smaller proposals - gathering content including writing new and refining existing copy.
- Undertake the necessary research in order to personalise written content where applicable.
- Create and maintain (written) content library to support efficient and accurate bid and tender work, including the storage and management of content documents.
- Supporting the content creation for presentations.
Creative Writing (20%)
- Copywriting for B2B promotional and brand awareness campaigns across multiple channels including email, social media, website landing pages and longer form blogs.
- Supporting the development of sales collateral, with a focus on writing feature and benefits copy.
- Supporting the creation of video content with script/other written copy requirements.
- Supporting the creation of company newsletters with written content.
- Ensure creative marketing copy clearly conveys key intended messages, solutions and themes and is easily understandable, readable, consistent, and compelling.
Team/Department
- Work collaboratively with colleagues and take personal accountability to maintain and enhance controls you are responsible for to support improvement of the overall bid submission process and outcome.
- Willingness to learn about our company and the facilities management industry.
- Take part in social impact events.
- Visit sites with operational colleagues and other commercial members to gain insight into how our business works to increase your overall knowledge.
- Support the delivery of our sustainable business strategy, Net Zero targets, annual ESG report and thought leadership content.
- Ensure messaging is clear and consistent across all written outputs
- Provide support across the wider commercial team when needed
The duties listed above are not conclusive and you may be required to carry out duties in addition to the above in order to meet the needs of the client, the company or your team.
Necessary qualifications, skills and experience
- Task/goal oriented with ability to meet deadlines and manage workload to agreed objectives
- Experience writing structured content such as bids, proposals, reports or similar
- Structured and driven individual with outstanding communication and organisational skills
- Able to use tools, including AI, to support content development in a practical way
- Experience creating branded or marketing content (e.g. social posts, blogs, newsletters)
- Understanding of writing for a B2B audience and adapting tone accordingly
- Comfortable working with a range of stakeholders to gather information and shape content
- Ability to translate key messages and brand identity into clear, consistent copy
- Comfortable working in fast-paced environment where priorities can shift
- Proficient in the MS Office suites (Outlook, Word, Excel, PowerPoint) including formatting documents
- Ability to write for difference audiences and purposes
- Strong attention to detail, with the ability to manage multiple tasks at work
- Degree-level education, ideally in a relevant subject (e.g. marketing, communications)
- A high standard of verbal and written English (ESOL Level 2 or GCSE A to C grade).
- Team player with a strong work ethic, excellent written and verbal communication skills and a hands-on approach
- High degree of customer service, confidentiality, and professionalism
- Someone who can remain abreast of key marketing and social media trends
- Strong understanding of sustainability and delivery of sustainability focused communications desirable