Digital Marketing Specialist
nan
Job Title: Digital Marketing Executive / Specialist
Job Summary:
We are looking for a creative and results-driven Digital Marketing Executive to strengthen our online presence, generate quality leads, and support the growth of our IT services and AI-based products. The ideal candidate should have experience in planning and executing digital marketing campaigns across multiple platforms.
Key Responsibilities
- Develop and execute digital marketing strategies for IT services and software products.
- Plan and manage SEO, SEM, PPC, email marketing, and social media campaigns.
- Create engaging content for websites, blogs, LinkedIn, Instagram, and other digital platforms.
- Generate B2B leads through digital campaigns and marketing automation.
- Manage company website updates and improve search engine rankings.
- Run paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
- Track campaign performance using analytics tools and prepare performance reports.
- Coordinate with the sales, UI/UX, and development teams for product launches and promotions.
- Build brand awareness through webinars, case studies, and thought leadership content.
- Monitor competitors and identify new digital marketing opportunities.
Required Skills
Digital Marketing Strategy
SEO & SEM
Google Ads & Meta Ads
LinkedIn Marketing
Email Marketing
Content Marketing
Google Analytics & Search Console
Marketing Automation Tools
Social Media Management
Lead Generation
Excellent communication and analytical skills
Preferred Qualifications
Bachelor's degree in Marketing, Business, Computer Science, or a related field.
Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint are an advantage.
- Experience in IT services, SaaS, AI/ML, Cloud, or Software companies is preferred.
Work Location: In person